Marketing Information Products and Services: A Primer for Librarians and Information Professionals by Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao, S. Sreenivas Rao
English | March 2000 | ISBN: 0889368171 | 480 pages | PDF | 26,5 MB
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.