Collaboration and Co-creation: New Platforms for Marketing and Innovation by Gaurav Bhalla
English | 2010 | ISBN: 1441970819 | 205 pages | PDF | 3,5 MB
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them.