Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question By John Stark
English | PDF | 2007 | 224 Pages | ISBN : 1846289149 | 3.43 MB
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high.