Keith Brown, "The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products"
English | 2000 | ISBN: 0071363432 | PDF | 240 pages | 2 MB
Most ecommerce experts agree that click-and-buy shopping cart sites are fast becoming a thing of the past. Soon, the only ebusinesses that will matter will be those which allow customers to custom design the products they buy. At Ford, the Ford-Oracle AutoXchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of ebusiness, BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer (B2C) ebusinesses, now and in the years ahead, are those built on interactive business-to-business (B2B) platforms that integrate Internet technology into all phases of business operations.