Total Exposure: Controlling Your Company's Image in the Glare of the Business Media Explosion
Publisher: AMACOM | ISBN: 0814404847 | edition 1999 | CHM | 240 pages | 1,28 mb
Proven strategies for managing corporate image in today's fast, exciting (and dangerous) business news revolution. Once a stodgy and sleepy thing, today's business news media is anything BUT. Fueled by a national obsession for investing, business news has become the hottest media sector in America. Which is wonderful news for companies that can get their intended message across, and seriously bad news for those that can't. They risk being ignored, misrepresented, or– worst of all–left vulnerable to damaging hearsay and rumor.