Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
Kogan Page | 2008 | ISBN: 0749454008 | 244 pages | PDF | 1,3 MB
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.