Fashion Branding

Fashion Branding and Communication: Core Strategies of European Luxury Brands (repost)

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,
Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice

Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) by Byoungho Jin
English | 28 July 2017 | ISBN: 1137523425 | 208 Pages | PDF | 10.39 MB

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles,

Fashion Branding and Consumer Behaviors: Scientific Models  eBooks & eLearning

Posted by ChrisRedfield at May 7, 2014
Fashion Branding and Consumer Behaviors: Scientific Models

Tsan-Ming Choi - Fashion Branding and Consumer Behaviors: Scientific Models
Published: 2014-02-13 | ISBN: 1493902768 | PDF | 250 pages | 3 MB

Luxury Fashion Branding: Trends, Tactics, Techniques (repost)  eBooks & eLearning

Posted by interes at Sept. 7, 2012
Luxury Fashion Branding: Trends, Tactics, Techniques (repost)

Uche Okonkwo, "Luxury Fashion Branding: Trends, Tactics, Techniques"
English | 2007-07-10 | ISBN: 0230521673 | 320 pages | PDF | 2,2 MB

"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci, and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices.
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle [Repost]

Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle by Daymond John
English | Feb. 6, 2007 | ISBN: 1595558535, 1939447674 | 240 Pages | EPUB | 2.4 MB

Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle  eBooks & eLearning

Posted by tukotikko at Oct. 9, 2012
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle

Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle By Daymond John
2007 | 240 Pages | ISBN: 1595558535 | EPUB | 2 MB
The Invention of Taste: A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art

The Invention of Taste: A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art (Sensory Studies Series) by Luca Vercelloni and David Howes
English | 2016 | ISBN: 1474273602 | 224 pages | PDF | 1,7 MB

Marketing Fashion : Strategy, Branding and Promotion  eBooks & eLearning

Posted by readerXXI at Jan. 8, 2017
Marketing Fashion : Strategy, Branding and Promotion

Marketing Fashion : Strategy, Branding and Promotion, Second Edition
by Harriet Posner
English | 2015 | ISBN: 1780675666 | 241 Pages | True PDF | 46.5 MB

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Fashion Brands: Branding Style from Armani to Zara (repost)  eBooks & eLearning

Posted by interes at Sept. 25, 2016
Fashion Brands: Branding Style from Armani to Zara (repost)

Fashion Brands: Branding Style from Armani to Zara by Mark Tungate
English | 2005 | ISBN: 0749442999 | PDF | 243 pages | 0,8 MB

SkillShare - A Staple of Branding: How to Start Your Fashion Company  eBooks & eLearning

Posted by Max-X at Aug. 30, 2014
SkillShare - A Staple of Branding: How to Start Your Fashion Company

SkillShare - A Staple of Branding: How to Start Your Fashion Company
English | .MP4 | aac, 44100 Hz, stereo | h264, yuv420p, 960x540, 23.98 fps(r) | 541MB
Genre: E-learning