Uche Okonkwo, "Luxury Fashion Branding: Trends, Tactics, Techniques"
English | 2007-07-10 | ISBN: 0230521673 | 320 pages | PDF | 2,2 MB
"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci, and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices.