Essentials of Marketing

LooseLeaf for Essentials of Marketing Research  eBooks & eLearning

Posted by hill0 at Dec. 6, 2016
LooseLeaf for Essentials of Marketing Research

LooseLeaf for Essentials of Marketing Research by Jr., Joseph F. Hair
English | 21 Nov. 2016 | ISBN: 0078112117 | 432 Pages | PDF | 17.94 MB

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities.

Essentials of Marketing  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Essentials of Marketing

Essentials of Marketing- LOOSELEAF by Jr., William Perreault
English | Jan. 13, 2016 | ISBN: 1259573532 | 785 Pages | PDF (True) | 106.97 MB

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

Essentials of Marketing  eBooks & eLearning

Posted by AlenMiler at Dec. 22, 2015
Essentials of Marketing

Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault Jr.
English | Feb. 20, 2014 | ISBN: 0077861043 | 768 Pages | PDF (True) | 39 MB

Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.

Essentials of Marketing Research  

Posted by AlenMiler at Oct. 29, 2015
Essentials of Marketing Research

Essentials of Marketing Research by Jr., Joseph F. Hair
English | 1 Oct. 2012 | ISBN: 0078028817 | 432 Pages | AZW4/PDF (True) | 19.47 MB

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

Essentials of Marketing Research 2nd Edition  

Posted by alt_f4 at Sept. 15, 2015
Essentials of Marketing Research 2nd Edition

Essentials of Marketing Research by Jr., Joseph Hair
English | Nov. 25, 2009 | ISBN: 0073404829 | 420 Pages | PDF | 14 MB

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

Essentials of Marketing Research - Naresh K. Malhotra  

Posted by AlenMiler at June 4, 2015
Essentials of Marketing Research - Naresh K. Malhotra

Essentials of Marketing Research, Global Edition by Naresh K. Malhotra
English | June 19, 2014 | ISBN: 1292060166 | 468 Pages | AZW4/PDF | 14.69 MB/11.65 MB

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.
Essentials of Marketing Research: Putting Research Into Practice

Essentials of Marketing Research: Putting Research Into Practice by Karen E. (Elaine) James
English | Jan 9, 2013 | ISBN: 1412991307 | 520 Pages | AZW4/PDF | 16.87 MB/13.81 MB

Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results.

Essentials of Marketing Research, 4 edition (repost)  

Posted by interes at May 17, 2014
Essentials of Marketing Research, 4 edition (repost)

Essentials of Marketing Research, 4 edition by William G. Zikmund, Barry J. Babin
English | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB

Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research.

Essentials Of Marketing (repost)  

Posted by interes at May 17, 2014
Essentials Of Marketing (repost)

Essentials Of Marketing by Jim Blythe
English | 2005-07-30 | ISBN: 0273693581 | 354 pages | PDF | 5,5 MB

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. This book is aimed at undergraduates taking an introductory marketing course.

Essentials of Marketing, 2nd edition (repost)  

Posted by interes at May 17, 2014
Essentials of Marketing, 2nd edition (repost)

Essentials of Marketing, 2nd edition by Dr. Frances Brassington and Dr. Stephen Pettitt
English | 2007 | ISBN-10: 027370818X | 568 pages | PDF | 10 MB

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background.