Iconic Advantage: Don't Chase the New, Innovate the Old [Audiobook] by David Birss, Soon Yu
English | February 6th, 2018 | ASIN: B078MWFSWM, ISBN: 1520098367 | MP3@64 kbps | 4 hrs 38 mins | 127.67 MB
Narrator: Charlie Thurston
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.