Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles—reciprocation, scarcity, authority, commitment, liking, and consensus—may seem like the jargon of social scientists, but Cialdini brings them to life.
The revolutions sweeping the Middle East in 2011 were unlike any the world had ever seen. Brutal regimes that had been in power for many decades were suddenly swarmed by unstoppable mobs of freedom seekers. Now, one of the key figures behind the Egyptian uprising tells the riveting inside story of what happened and presents lessons for all of us on how to unleash the power of crowds.