Strategies for E-Business: Creating Value Through Electronic and Mobilecommerce (Concept and Cases) by Tawfik Jelassi
English | 8 July 2004 | ISBN: 0273688405 | 672 Pages | PDF | 4.99 MB
Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the ‘dot.bomb' disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.