Customer Data Information

Master Data Management and Customer Data Integration for a Global Enterprise (repost)

Master Data Management and Customer Data Integration for a Global Enterprise by Alex Berson and Larry Dubov
English | 2007-05-24 | ISBN: 0072263490 | 434 pages | PDF | 14 mb

Transform your business into a customer-centric enterprise. Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.
Knowledge Capture in Financial Regulation: Data-, Information- and Knowledge-Asymmetries in the US Financial Crisis

Knowledge Capture in Financial Regulation: Data-, Information- and Knowledge-Asymmetries in the US Financial Crisis by Eva Becker
2016 | ISBN: 3658136650 | English | 312 pages | PDF | 18 MB
Customer Data Integration: Reaching a Single Version of the Truth (repost)

Customer Data Integration: Reaching a Single Version of the Truth by Jill Dyche, Evan Levy, Don Peppers and Martha Rogers
English | 2006-08-04 | ISBN: 0471916978 | 320 pages | PDF | 14,4 MB
Flexible Approaches in Data, Information and Knowledge Management [Repost]

Olivier Pivert, ‎Sławomir Zadrożny - Flexible Approaches in Data, Information and Knowledge Management
Published: 2013-09-20 | ISBN: 3319009532 | PDF | 320 pages | 4 MB
Flexible Approaches in Data, Information and Knowledge Management (Studies in Computational Intelligence)

Olivier Pivert, "Flexible Approaches in Data, Information and Knowledge Management (Studies in Computational Intelligence)"
ISBN: 3319009532 | 2013 | PDF | 320 pages | 4.3 MB
Customer Data Integration: Reaching a Single Version of the Truth (repost)

Customer Data Integration: Reaching a Single Version of the Truth by Jill Dyche, Evan Levy, Don Peppers and Martha Rogers
2006-08-04 | ISBN: 0471916978 | 320 pages | PDF | 14,4 MB

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Master Data Management and Customer Data Integration for a Global Enterprise (Repost)

Alex Berson, Larry Dubov, "Master Data Management and Customer Data Integration for a Global Enterprise"
English | 2007-05-24 | ISBN: 0072263490 | 434 pages | PDF | 14 mb
Master Data Management and Customer Data Integration for a Global Enterprise

Alex Berson, Larry Dubov "Master Data Management and Customer Data Integration for a Global Enterprise"
McGraw-Hill Osborne Media | 2007-05-24 | ISBN: 0072263490 | 432 pages | PDF | 5,2 MB
Consumer insight: how to use data and market research to get closer to your customer

Consumer insight: how to use data and market research to get closer to your customer
Kogan Page | January 10, 2004 | ISBN: 0749442921 | 256 pages | 1.2 MB | PDF | RS

Provides precise definitions of fundamental concepts… enables readers to focus on substantive issues rather than on the conceptual ambiguity that has plagued the field since its inception." Journal of Marketing Research "A significant new book focused on what to do with data and marketing research to extract optimal intelligence. The authors provide a much-needed guide to help you understand the analytic parameters of data and marketing (customer) information and offer welcome advice to companies that are being asked to leverage critical information assets and investments." www.longwoods-intl.com "Explains how a company or organization can use consumer insight to improve or transform its marketing and customer service." Journal of Economic Literature "Casts a wide net, looking beyond the "mere" measurement of satisfaction and exploring how customer insights are obtained." Quirk's Marketing Research Review "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK "A wonderful tool for those working to make the most of their customer data, this book could prove to be essential in the competitive world of consumer retention

We are Big Data  eBooks & eLearning

Posted by Underaglassmoon at June 26, 2016
We are Big Data

We are Big Data: The Future of the Information Society
Atlantis Press | Computers and Society | July 23, 2016 | ISBN-10: 9462391823 | 133 pages | pdf | 2.58 mb

Authors: Klous, Sander, Wielaard, Nart
A balanced description of the pro's and cons of Big Data
An accessible description of a complex topic
Combining visions from business and technology in a comprehensive way