Consumer Behaviour Implications For Marketing Strategy

Consumer Behaviour: Applications in Marketing (3rd edition)  eBooks & eLearning

Posted by Rare-1 at Jan. 11, 2017
Consumer Behaviour: Applications in Marketing (3rd edition)

Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele, "Consumer Behaviour: Applications in Marketing (3rd edition)"
ISBN: 1473919509 | SAGE Publications Ltd; 3 edition (November 10, 2016) | EPUB / AZW3 | 366 pages | 12.76 MB
The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

David Stewart and Michael M. Saren, "The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making"
English | ISBN: 1119961769 | 2014 | 280 pages | PDF | 2 MB
Changing Trends in Japan's Employment and Leisure Activities: Implications for Tourism Marketing

Changing Trends in Japan's Employment and Leisure Activities: Implications for Tourism Marketing By Fred R. Schumann
English | PDF | 2017 | 100 Pages | ISBN : 9811036071 | 2.09 MB

This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism.

Marketing Strategy  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Marketing Strategy

Marketing Strategy by O C Ferrell
English | 20 Dec. 2012 | ISBN: 1285084799 | 347 Pages | PDF | 13.34 MB

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases,

Consumer Behavior: Building Marketing Strategy, 11th edition (repost)  eBooks & eLearning

Posted by interes at Feb. 11, 2017
Consumer Behavior: Building Marketing Strategy, 11th edition (repost)

Consumer Behavior: Building Marketing Strategy, 11th edition by Delbert Hawkins, David Mothersbaugh and Roger Best
English | 2009 | ISBN: 0073381101, 0077294106 | 832 pages | PDF | 30 MB

Sustainable Luxury Brands: Evidence from Research and Implications for Managers  eBooks & eLearning

Posted by hill0 at Jan. 28, 2017
Sustainable Luxury Brands: Evidence from Research and Implications for Managers

Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) by Cesare Amatulli
English | 6 Mar. 2017 | ISBN: 1137601582 | 244 Pages | PDF | 2.13 MB

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic,

A Framework for Marketing Management, 6th Edition  eBooks & eLearning

Posted by interes at Jan. 22, 2017
A Framework for Marketing Management, 6th Edition

A Framework for Marketing Management, 6th Edition by Philip T Kotler, Kevin Lane Keller
English | 2016 | ISBN: 1292093145, 0133871312, 9332575398 | 344 pages | PDF | 7,4 MB

Ethics and Neuromarketing: Implications for Market Research and Business Practice  eBooks & eLearning

Posted by nebulae at Jan. 21, 2017
Ethics and Neuromarketing: Implications for Market Research and Business Practice

Andrew R. Thomas and Nicolae Alexandru Pop, "Ethics and Neuromarketing: Implications for Market Research and Business Practice"
English | ISBN: 3319456075 | 2017 | 228 pages | PDF | 4 MB

Healthcare Relationship Marketing: Strategy, Design and Measurement  eBooks & eLearning

Posted by DZ123 at Jan. 11, 2017
Healthcare Relationship Marketing: Strategy, Design and Measurement

Ira J. Haimowitz, "Healthcare Relationship Marketing: Strategy, Design and Measurement"
English | 2011 | ISBN: 0566092174 | PDF | pages: 260 | 7.4 mb
Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy

Laura Hanly, "Content That Converts: How To Build A Profitable and Predictable B2B Content Marketing Strategy"
ISBN: 1539005747 | 2016 | EPUB | 142 pages | 210 KB