Modern Competitive Strategy by Tammy Madsen
English | 1 Mar. 2015 | ISBN: 1259181200 | 416 Pages | AZW4/PDF (True) | 12.76 MB
Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style.