Christopher Murphy, Competitive Intelligence: Gathering, Analysing And Putting It to Wor
ISBN: 0566085372 | edition 2005 | PDF | 302 pages | 11 mb
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against the competitive risks that endanger its prosperity - and sometimes even its survival.