Keep Your Donors: The Guide to Better Communications & Stronger Relationships by Tom Ahern and Simone P. Joyaux
English | 2007 | ISBN: 0470080396 | Pages: 480 | PDF | 3,9 MB
The Guide to Better Communications and Stronger Relationships
Most fundraising programs do a stellar job of finding donors, but keepingthem is another matter: most new donors do not return after their first gift. These lost donors represent major lost potential—for an organization's annual giving program, capital campaign efforts, and major and planned gifts.