In early 1967 Rick Hall’s Fame set-up was missing a vital ingredient. Despite all the success he had achieved as a producer, studio-owner, publisher and record label boss, he had yet to sign an enduring artist. That was about to change. The previous year a duo who recorded as Clarence & Calvin hired the studio to cut a self-financed single. They had been working together for five years and had just left a deal with Houston-based Duke Records. As he watched them, Hall thought he had found his stars and urged them to come back and sign with him. When the day came, only Clarence Carter appeared. At first, Hall was dismissive of the singer’s pleas to be signed as a solo act but eventually relented and gave him a go.