Business to Business Marketing Fill

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.

Business-to-business Marketing: Relationships, Systems And Communications (repost)  eBooks & eLearning

Posted by arundhati at Nov. 23, 2015
Business-to-business Marketing: Relationships, Systems And Communications (repost)

Chris Fill, Karen Fill, "Business-to-business Marketing: Relationships, Systems And Communications"
2004 | ISBN-10: 0273682792 | PDF | 380 pages | 2 MB
Business-to-business Marketing: Relationships, Systems And Communications (repost)

Chris Fill, Karen Fill, "Business-to-business Marketing: Relationships, Systems And Communications"
2004 | ISBN-10: 0273682792 | PDF | 380 pages | 1,8 MB

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.

Business-to-business Marketing: Relationships, Systems And Communications (Repost)  eBooks & eLearning

Posted by arundhati at June 18, 2012
Business-to-business Marketing: Relationships, Systems And Communications (Repost)

Chris Fill, Karen Fill, "Business-to-business Marketing: Relationships, Systems And Communications"
2004 | ISBN-10: 0273682792 | PDF | 380 pages | 1,8 MB

Business-to-business Marketing: Relationships, Systems And Communications  eBooks & eLearning

Posted by m_gobara at Aug. 5, 2011
Business-to-business Marketing: Relationships, Systems And Communications

Business-to-business Marketing: Relationships, Systems And Communications by: Chris Fill, Karen Fill
Financial Times Management (2004) | ISBN: 0273682792 | 538 pages | PDF | 10 MB

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets

Opportunities in Direct Marketing (repost)  eBooks & eLearning

Posted by libr at July 9, 2017
Opportunities in Direct Marketing (repost)

Opportunities in Direct Marketing by Anne Basye
English | ISBN: 0071493085 | 2008 | 160 pages | PDF | 1 MB

Proceedings of the 1993 Academy of Marketing Science Annual Conference  eBooks & eLearning

Posted by tanas.olesya at Jan. 13, 2017
Proceedings of the 1993 Academy of Marketing Science Annual Conference

Proceedings of the 1993 Academy of Marketing Science Annual Conference by Michael Levy
English | 16 Mar. 2015 | ISBN: 3319131583 | 697 Pages | PDF | 185 MB

Essentials of Marketing  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Essentials of Marketing

Essentials of Marketing- LOOSELEAF by Jr., William Perreault
English | Jan. 13, 2016 | ISBN: 1259573532 | 785 Pages | PDF (True) | 106.97 MB

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.
Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, Auflage: 2.

,"Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, Auflage: 2."
2015 | ISBN: 383494680X | German | 653 pages | PDF | 9 MB

Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)  eBooks & eLearning

Posted by ChrisRedfield at May 13, 2015
Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)

Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger - Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)
Published: 2013-04-09 | ISBN: 3658013516 | PDF | 438 pages | 7.4 MB