Business to Business Marketing Fill

Business-to-Business Marketing, 3rd Edition  eBooks & eLearning

Posted by Grev27 at Oct. 7, 2017
Business-to-Business Marketing, 3rd Edition

Ross Brennan, Louise Canning, Raymond McDowell, "Business-to-Business Marketing, 3rd Edition"
English | ISBN: 1446273733 | 2014 | EPUB | 408 pages | 6,7 MB

Business-to-Business Marketing, 4th Edition  eBooks & eLearning

Posted by Grev27 at Sept. 22, 2017
Business-to-Business Marketing, 4th Edition

Ross Brennan, Louise Canning, Raymond McDowell, "Business-to-Business Marketing, 4th Edition"
English | ISBN: 1473973430, 1473973449 | 2017 | EPUB | 416 pages | 8,6 MB

Opportunities in Direct Marketing (repost)  eBooks & eLearning

Posted by libr at July 9, 2017
Opportunities in Direct Marketing (repost)

Opportunities in Direct Marketing by Anne Basye
English | ISBN: 0071493085 | 2008 | 160 pages | PDF | 1 MB
Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times By Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
English | PDF | 2017 | 98 Pages | ISBN : 331958782X | 2 MB

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future.

Proceedings of the 1993 Academy of Marketing Science Annual Conference  eBooks & eLearning

Posted by tanas.olesya at Jan. 13, 2017
Proceedings of the 1993 Academy of Marketing Science Annual Conference

Proceedings of the 1993 Academy of Marketing Science Annual Conference by Michael Levy
English | 16 Mar. 2015 | ISBN: 3319131583 | 697 Pages | PDF | 185 MB

Essentials of Marketing  eBooks & eLearning

Posted by AlenMiler at Aug. 28, 2016
Essentials of Marketing

Essentials of Marketing- LOOSELEAF by Jr., William Perreault
English | Jan. 13, 2016 | ISBN: 1259573532 | 785 Pages | PDF (True) | 106.97 MB

Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.

Business-to-business Marketing: Relationships, Systems And Communications (repost)  eBooks & eLearning

Posted by arundhati at Nov. 23, 2015
Business-to-business Marketing: Relationships, Systems And Communications (repost)

Chris Fill, Karen Fill, "Business-to-business Marketing: Relationships, Systems And Communications"
2004 | ISBN-10: 0273682792 | PDF | 380 pages | 2 MB
Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, Auflage: 2.

,"Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing, Auflage: 2."
2015 | ISBN: 383494680X | German | 653 pages | PDF | 9 MB

Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)  eBooks & eLearning

Posted by ChrisRedfield at May 13, 2015
Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)

Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger - Auftrags- und Projektmanagement: Mastering Business Markets (Auflage: 2)
Published: 2013-04-09 | ISBN: 3658013516 | PDF | 438 pages | 7.4 MB

Fundamentals of Business-to-Business Marketing: Mastering Business Markets  eBooks & eLearning

Posted by nebulae at April 23, 2015
Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Michael Kleinaltenkamp, "Fundamentals of Business-to-Business Marketing: Mastering Business Markets"
English | ISBN: 3319124625 | 2015 | 340 pages | PDF | 8 MB