The Marketing Director's Role in Business Planning and Corporate Governance by Gerald Michaluk
English | 2008-01-28 | ISBN: 0470515805 | 312 pages | PDF | 11,6 MB
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.