Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Reputation strategy and analytics in a hyper-connected world  eBooks & eLearning

Posted by roxul at Dec. 8, 2016
Reputation strategy and analytics in a hyper-connected world

Foster, Chris, "Reputation strategy and analytics in a hyper-connected world"
English | ISBN: 1119052491 | 2016 | 154 pages | PDF | 2 MB
The Economist (Intelligence Unit) - Information Infuencer, Strategy Shaper (2016)

The Economist (Intelligence Unit) - Information Infuencer, Strategy Shaper (2016)
English | 18 pages | True PDF | 10.79 MB

Marcel Proust and the Strategy of Reading  eBooks & eLearning

Posted by DZ123 at Dec. 7, 2016
Marcel Proust and the Strategy of Reading

Walter Kasell, "Marcel Proust and the Strategy of Reading"
English | 1980 | ISBN: 9027217149 | PDF | pages: 134 | 13.0 mb

Ryan Moran - Brand Builder Bootcamp 2.0 (2016)  eBooks & eLearning

Posted by ParRus at Dec. 7, 2016
Ryan Moran - Brand Builder Bootcamp 2.0 (2016)

Ryan Moran - Brand Builder Bootcamp 2.0
WEBRip | English | MP4 + PDF Guides | 3840 x 2160 | AVC ~394 kbps | 25 fps
AAC | 53.4 Kbps | 32.0 KHz | 1 channel | ~60 hours | 29.5 GB
Genre: eLearning Video / Business, Entrepreneurs

What Can An Entrepreneur That Makes Over $1 Million Dollars Per Month Teach You About Building A Million Dollar Brand? … Not As Much As His Clients, Who Have Used This Process To Do The Same In 12 Months Or Less.

Writing Scientific Research Articles: Strategy and Steps, 2 edition (repost)  eBooks & eLearning

Posted by libr at Dec. 7, 2016
Writing Scientific Research Articles: Strategy and Steps, 2 edition (repost)

Writing Scientific Research Articles: Strategy and Steps, 2 edition by Margaret Cargill and Patrick O'Connor
English | 2013 | ISBN: 1118570693 , 1118570707 | 236 pages | EPUB | 10,5 MB

Creating a Brand Identity : A Guide for Designers  eBooks & eLearning

Posted by readerXXI at Dec. 7, 2016
Creating a Brand Identity : A Guide for Designers

Creating a Brand Identity : A Guide for Designers
by Catharine Slade-Brooking
English | 2016 | ISBN: 1780675623 | 161 Pages | True PDF | 11 MB

Creating a brand identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior.

Investment Analysis and Portfolio Management, 10th Edition (repost)  eBooks & eLearning

Posted by Willson at Dec. 7, 2016
Investment Analysis and Portfolio Management, 10th Edition (repost)

Frank K. Reilly, Keith C. Brown, "Investment Analysis and Portfolio Management (with Thomson ONE - Business School Edition and Stock-Trak Coupon), 10th Edition"
English | 2011 | ISBN: 0538482389 | 1080 pages | PDF | 29.6 MB