Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy (Repost)

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser
English | 2010 | ISBN: 0470575425 | 224 Pages | PDF | 2 MB

Discover how the world's leading companies have added value to their company by rewiring the brand creation process.

The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy  eBooks & eLearning

Posted by ChrisRedfield at Oct. 30, 2014
The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy

Craig Rowland, J. M. Lawson - The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy
Published: 2012-10-09 | ISBN: 1118288254 | EPUB + MOBI | 352 pages | 8 MB
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz, “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding”
Jossey-Bass | 2008-03-07 | ISBN: 0787998303 | 288 pages | PDF | 1,4 MB

Otolaryngology Cases: The University of Cincinnati Clinical Portfolio  eBooks & eLearning

Posted by interes at Feb. 22, 2017
Otolaryngology Cases: The University of Cincinnati Clinical Portfolio

Otolaryngology Cases: The University of Cincinnati Clinical Portfolio by Myles Pensak
English | 2010 | ISBN: 1604063203 | 460 pages | PDF | 34 MB

Recycling Our Future: A Global Strategy  eBooks & eLearning

Posted by ksveta6 at Feb. 22, 2017
Recycling Our Future: A Global Strategy

Recycling Our Future: A Global Strategy by Ranjit S. Baxi
2014 | ISBN: 1849951381, 1482299992 | English | 176 pages | PDF | 1 MB