Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Brand Media Strategy: Integrated Communications Planning in the Digital Era  eBooks & eLearning

Posted by interes at May 3, 2017
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era by A. Young
English | 2014 | ISBN: 1137279567 | 246 pages | PDF | 1,8 MB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  eBooks & eLearning

Posted by readerXXI at March 12, 2017
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
by Karen Leland
English | 2016 | ISBN: 159918589X | 201 Pages | PDF | 1.57 MB

If You Don’t Define Your Brand, Someone Else Will Define It for You.

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.

Create A Brand Strategy  eBooks & eLearning

Posted by Landau17 at Nov. 1, 2017
Create A Brand Strategy

Create A Brand Strategy
MP4 | Video: 720p | Duration: 1:00:04 | English | Subtitles: VTT | 400.6 MB

Brute Force: Allied Strategy and Tactics in the Second World War  eBooks & eLearning

Posted by bakerman at Dec. 14, 2017
Brute Force: Allied Strategy and Tactics in the Second World War

Brute Force: Allied Strategy and Tactics in the Second World War
Viking Press | 1990 | ISBN: 0670807737 | English | 680 pages | PDF | 124 MB

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It  eBooks & eLearning

Posted by step778 at Dec. 13, 2017
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar, "The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It"
2008 | pages: 266 | ISBN: 047018387X | PDF | 8,4 mb