Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Brand Media Strategy: Integrated Communications Planning in the Digital Era  eBooks & eLearning

Posted by interes at May 3, 2017
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era by A. Young
English | 2014 | ISBN: 1137279567 | 246 pages | PDF | 1,8 MB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  eBooks & eLearning

Posted by readerXXI at March 12, 2017
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
by Karen Leland
English | 2016 | ISBN: 159918589X | 201 Pages | PDF | 1.57 MB

If You Don’t Define Your Brand, Someone Else Will Define It for You.

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.

Intellectual Property Strategy (The MIT Press Essential Knowledge series)  eBooks & eLearning

Posted by sasha82 at March 4, 2017
Intellectual Property Strategy (The MIT Press Essential Knowledge series)

Intellectual Property Strategy (The MIT Press Essential Knowledge series) by John Palfrey
2011 | ISBN: 0262516799 | English | 192 pages | EPUB | 0.2 MB
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy (Repost)

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser
English | 2010 | ISBN: 0470575425 | 224 Pages | PDF | 2 MB

Discover how the world's leading companies have added value to their company by rewiring the brand creation process.

The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy  eBooks & eLearning

Posted by ChrisRedfield at Oct. 30, 2014
The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy

Craig Rowland, J. M. Lawson - The Permanent Portfolio: Harry Browne's Long-Term Investment Strategy
Published: 2012-10-09 | ISBN: 1118288254 | EPUB + MOBI | 352 pages | 8 MB