Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Brand Media Strategy: Integrated Communications Planning in the Digital Era  eBooks & eLearning

Posted by interes at May 3, 2017
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era by A. Young
English | 2014 | ISBN: 1137279567 | 246 pages | PDF | 1,8 MB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  eBooks & eLearning

Posted by readerXXI at March 12, 2017
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
by Karen Leland
English | 2016 | ISBN: 159918589X | 201 Pages | PDF | 1.57 MB

If You Don’t Define Your Brand, Someone Else Will Define It for You.

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies  eBooks & eLearning

Posted by First1 at March 13, 2018
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise LeeYohn
English | March 13th, 2018 | ISBN: 1473676983 | 228 Pages | EPUB | 1.48 MB

Internal culture + External brand = FUSION

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech  eBooks & eLearning

Posted by arundhati at May 29, 2018
Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Prof Brian D. Smith, "Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech"
2018 | ISBN-10: 1788600053 | 210 pages | PDF | 7 MB
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development by Scott Lerman
English | May 29th, 2018 | ISBN: 144033143X | 200 Pages | EPUB | 89.74 MB

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.