Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Brand Media Strategy: Integrated Communications Planning in the Digital Era  eBooks & eLearning

Posted by interes at May 3, 2017
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era by A. Young
English | 2014 | ISBN: 1137279567 | 246 pages | PDF | 1,8 MB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  eBooks & eLearning

Posted by readerXXI at March 12, 2017
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
by Karen Leland
English | 2016 | ISBN: 159918589X | 201 Pages | PDF | 1.57 MB

If You Don’t Define Your Brand, Someone Else Will Define It for You.

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.

Global Brand Strategy: World-wise Marketing in the Age of Branding  eBooks & eLearning

Posted by hill0 at Jan. 9, 2018
Global Brand Strategy: World-wise Marketing in the Age of Branding

Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
English | 19 Jan. 2017 | ISBN: 1349949930 | 319 Pages | EPUB | 2.44 MB

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.

Create A Brand Strategy  eBooks & eLearning

Posted by Landau17 at Nov. 1, 2017
Create A Brand Strategy

Create A Brand Strategy
MP4 | Video: 720p | Duration: 1:00:04 | English | Subtitles: VTT | 400.6 MB
Enhancing Reflection within Situated Learning: Incorporating Mindfulness as an Instructional Strategy

Enhancing Reflection within Situated Learning: Incorporating Mindfulness as an Instructional Strategy By Alexis M. Stoner
English | PDF,EPUB | 2018 | 62 Pages | ISBN : 3319703250 | 2.09 MB

This innovative brief provides guidance on promoting reflection in situated learning by incorporating mindfulness strategies, tapping into a surge of research interest in exploring mindfulness as an instructional strategy associated with positive learning outcomes. It illustrates the benefits of continuous reflection within situated learning and how mindfulness can be incorporated before, during, and after the learning experience to enhance the reflective experience.