Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.
Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy

Anatomy of A Brand: Fundamental Copyright & Legal Concepts and Pricing Strategy
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 41M | 180 MB
Genre: eLearning | Language: English
Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy (Repost)

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser
English | 2010 | ISBN: 0470575425 | 224 Pages | PDF | 2 MB

Discover how the world's leading companies have added value to their company by rewiring the brand creation process.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Mary Jo Hatch, Majken Schultz, “Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding”
Jossey-Bass | 2008-03-07 | ISBN: 0787998303 | 288 pages | PDF | 1,4 MB

Alliance Brand: Fulfilling the Promise of Partnering (repost)  eBooks & eLearning

Posted by interes at Jan. 16, 2017
Alliance Brand: Fulfilling the Promise of Partnering (repost)

Alliance Brand: Fulfilling the Promise of Partnering by Mark Darby
English | 2006 | ISBN: 0470032189 | 408 pages | PDF | 3,3 MB

Strategy, Structure and Performance in a Transition Economy  eBooks & eLearning

Posted by tanas.olesya at Jan. 15, 2017
Strategy, Structure and Performance in a Transition Economy

Strategy, Structure and Performance in a Transition Economy: An Institutional Perspective on Configurations in Russia by Tobias Weigl
English | 26 Feb. 2008 | ISBN: 3835008749 | 042 Pages | PDF | 4 MB

Based on the results of 177 survey responses, Tobias Weigl shows that the simple transfer of managerial and organizational skills, techniques, values and culture from developed countries to Russia is a false assumption among academics and practitioners.