Brand Portfolio Strategy

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (repost)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker
English | 2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker, "Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity"
2004 | ISBN-10: 0743249380 | MOBI | 368 pages | 1,7 MB
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker, "Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers"
English | 2015 | ISBN-10: 3658082208 | 296 pages | PDF | 2 MB

Brand Media Strategy: Integrated Communications Planning in the Digital Era  eBooks & eLearning

Posted by interes at May 3, 2017
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era by A. Young
English | 2014 | ISBN: 1137279567 | 246 pages | PDF | 1,8 MB

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  eBooks & eLearning

Posted by readerXXI at March 12, 2017
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
by Karen Leland
English | 2016 | ISBN: 159918589X | 201 Pages | PDF | 1.57 MB

If You Don’t Define Your Brand, Someone Else Will Define It for You.

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies  eBooks & eLearning

Posted by First1 at March 13, 2018
Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies by Denise LeeYohn
English | March 13th, 2018 | ISBN: 1473676983 | 228 Pages | EPUB | 1.48 MB

Internal culture + External brand = FUSION

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition  eBooks & eLearning

Posted by interes at Jan. 24, 2016
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2 edition by David Taylor and David Nichols
English | 2010 | ISBN: 0470686197 | 256 pages | PDF | 8,3 MB

Branding: Building a Brand Brand Strategies Brand Marketing  eBooks & eLearning

Posted by serpmolot at Sept. 20, 2015
Branding: Building a Brand Brand Strategies Brand Marketing

Branding: Building a Brand Brand Strategies Brand Marketing
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 4 hrs | pdf | 326 MB
eLearning, Marketing, Branding | Skill level: All level

Easy brand marketing course for busy Authors, Trainers, Coaches and Consultants who want to sell more in less time.

Innovative Risk Reversal Options Trading Income Strategy  eBooks & eLearning

Posted by naag at April 26, 2018
Innovative Risk Reversal Options Trading Income Strategy

Innovative Risk Reversal Options Trading Income Strategy
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2.5 Hours | Lec: 21 | 395 MB
Genre: eLearning | Language: English

Risk Reversal Options Trading Strategy with my touch. How to earn easily with my Secret Options Trading Plan.

Improving Business Performance: A Project Portfolio Management Approach (Repost)  eBooks & eLearning

Posted by step778 at March 19, 2018
Improving Business Performance: A Project Portfolio Management Approach (Repost)

Ramani S, "Improving Business Performance: A Project Portfolio Management Approach"
2016 | pages: 227 | ISBN: 1498741940 | PDF | 2,5 mb