Three young British entrepreneurs seek their fortunes in San Francisco's multi-billion-dollar technology gold rush.
The premise for the series was that billionaire Richard Branson, founder of Virgin Worldwide, challenges 16 contestants to tasks that will prove to him which is most qualified to take over as president of Virgin Worldwide. This format is strongly derivative of popular NBC reality show The Apprentice, though as well as business-related tasks it also incorporated many tough physical challenges, reflecting Branson's love of daredevil stunts. Each week also saw the contestants travel to a different country, whereas The Apprentice is just situated in one area. Shawn Nelson was the winner of the first and, so far, only season.