Balanoff Howard Rmaster Warren Strategic Public Management

Strategic Public Relations Management: Planning and Managing Effective Communication Programs, 2 edition (repost)

Strategic Public Relations Management: Planning and Managing Effective Communication Programs, 2 edition by Erica Weintraub Austin and Bruce E. Pinkleton
English | June 16, 2006 | ISBN-10: 0805853804 | 424 pages | PDF | 5,3 Mb

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style.
Strategic Public Relations Management: Planning and Managing Effective Communication Programs (repost)

Strategic Public Relations Management: Planning and Managing Effective Communication Programs by Erica Weintraub Austin and Bruce E. Pinkleton
English | 2 edition | June 16, 2006 | ISBN-10: 0805853804 | 424 pages | PDF | 5,3 Mb

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style.

Strategic Public Relations Management  eBooks & eLearning

Posted by rolexmaya at Feb. 6, 2011
Strategic Public Relations Management

Strategic Public Relations Management
Lawrence Erlbaum Associates; 2 edition | June 16, 2006 | ISBN-10: 0805853804 | 424 pages | PDF | 5.1 Mb

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (repost)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Fifth Edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer
English | ISBN: 0749465158 | 2012 | PDF | 512 pages | 7,5 MB
Strategic Project Management Made Simple: Practical Tools for Leaders and Teams (repost)

Strategic Project Management Made Simple: Practical Tools for Leaders and Teams By Terry Schmidt
English | 2009-02-09 | 272 Pages | ISBN: 0470411589 | PDF | 5,2 MB

Big Ideas in Collaborative Public Management  eBooks & eLearning

Posted by ChrisRedfield at Feb. 23, 2017
Big Ideas in Collaborative Public Management

Lisa Blomgren Bingham, Rosemary O'Leary - Big Ideas in Collaborative Public Management
Published: 2008-07-03 | ISBN: 0765621193, 0765621185 | True PDF | 288 pages | 2.79 MB

Strategic Marketing Management: Planning, Implementation and Control [Repost]  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Strategic Marketing Management: Planning, Implementation and Control [Repost]

Strategic Marketing Management: Planning, Implementation and Control by Richard M.S. Wilson
English | 30 Nov. 2004 | ISBN: 0750659386 | 882 Pages | PDF | 11.04 MB

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:

Strategic Operations Management  eBooks & eLearning

Posted by hill0 at Feb. 15, 2017
Strategic Operations Management

Strategic Operations Management by Steve Brown
English | 17 Dec. 2004 | ISBN: 0750663197 | 426 Pages | PDF | 7.16 MB

This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer.

Strategic Financial Management Casebook  eBooks & eLearning

Posted by arundhati at Jan. 15, 2017
Strategic Financial Management Casebook

Rajesh Kumar, "Strategic Financial Management Casebook"
2016 | ISBN-10: 0128054751 | 604 pages | PDF | 4 MB

Strategic International Management  eBooks & eLearning

Posted by tanas.olesya at Nov. 1, 2016
Strategic International Management

Strategic International Management: Text and Cases by Hanna Schramm-Klein
English | Aug. 2009 | ISBN: 3834914886 | 466 Pages | PDF | 3 MB

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book.