"Cross-Cultural Selling For Dummies" by Michael Soon Lee, Ralph R. Roberts, and Joe Kraynak
English | 384 pages | English | 2008 | ISBN: 0470377011 | PDF | 2,6 MB
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.