Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps by Gabe Zichermann, Christopher Cunningham (Repost)
English | August 22nd, 2011 | ISBN: 1449397670 | 210 pages | True PDF | 16.95 MB
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app.