Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work By Philip Ward Burton, Scott C. Purvis
Publisher: NTC Business Books 1996-09 | 144 Pages | ISBN: 0844233153 | PDF (OCR from html) | 4.6 MB
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts–and learning to write and design better ads in the process.