Advertising Agencies

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

James R. Faulconbridge, Peter Taylor, "The Globalization of Advertising: Agencies, Cities and Spaces of Creativity"
2011 | ISBN-10: 0415567165, 1138867349 | 208 pages | PDF | 2 MB

Advertising as Multilingual Communication  

Posted by alt_f4 at Sept. 12, 2015
Advertising as Multilingual Communication

Advertising as Multilingual Communication by Helen Kelly-Holmes
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap
Brand New China: Advertising, Media, and Commercial Culture (repost)

Brand New China: Advertising, Media, and Commercial Culture By Jing Wang
2008 | 432 Pages | ISBN: 0674026802 | PDF | 3 MB

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Brand New China: Advertising, Media, and Commercial Culture (repost)

Brand New China: Advertising, Media, and Commercial Culture By Jing Wang
English | 2008 | 432 Pages | ISBN: 0674026802 | PDF | 3 MB

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

The Art of Advertising  eBooks & eLearning

Posted by Alexpal at Oct. 29, 2006
80714
The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds)
by Inside the Minds (Editor)

Publisher: Aspatore Books (April 1, 2003) | ISBN: 1587622319 | CHM | 0,2 Mb | 150 pages

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future.

Twitter Ads NEW 2016 - For Business Agencies & Entrepreneurs  eBooks & eLearning

Posted by serpmolot at Feb. 5, 2016
Twitter Ads NEW 2016 - For Business Agencies & Entrepreneurs

Twitter Ads NEW 2016 - For Business Agencies & Entrepreneurs
English | 2015 | mp4 | H264 1280x720 | AAC 2 ch | 2.5 hrs | 197 MB
eLearning, Marketing, Digital Marketing | Skill level: All level

Twitter Ads and Advertising Campaign Training That Will Drive Traffic, Leads, Sign Ups, Sales & Downloads
Twitter Ads 2015 - For Business, Agencies and Entrepreneurs

Twitter Ads 2015 - For Business, Agencies and Entrepreneurs
2h | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 177MB
Genre: eLearning | Language: English

Learn how to create successful Twitter advertising campaigns that will drive traffic, leads, sign ups, sales & Downloads
UDEMY'S MOST UP TO DATE AND MOST COMPREHENSIVE TWITTER MARKETING AND ADVERTISING COURSE! VIDEO CLASSES WITH LOADS OF TOOLS, TEMPLATES AND RESOURCES TO GET MORE FOLLOWERS, LEADS AND SALES IN THE NEXT 3 HOURS. GUARANTEED.

The Advertising Handbook (repost)  

Posted by interes at Nov. 27, 2014
The Advertising Handbook (repost)

The Advertising Handbook (Media Practice) by Sean Brierley
English | 1995-12-22 | ISBN: 041510713X | PDF | 293 pages | 2,3 MB

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition (repost)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th Edition by George E. Belch, Michael A. Belch
English | 2003 | ISBN: 0072536764 | Pages: 871 | PDF | 7 MB

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success.

The Advertising Handbook (Media Practice) (repost)  

Posted by interes at Jan. 20, 2014
The Advertising Handbook (Media Practice) (repost)

The Advertising Handbook (Media Practice) by Sean Brierley
English | 1995-12-22 | ISBN: 041510713X | PDF | 293 pages | 2,3 MB

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners.