The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds)
by Inside the Minds (Editor)
Publisher: Aspatore Books (April 1, 2003) | ISBN: 1587622319 | CHM | 0,2 Mb | 150 pages
Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future.