Advertising Agencies

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity  eBooks & eLearning

Posted by arundhati at July 16, 2015
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

James R. Faulconbridge, Peter Taylor, "The Globalization of Advertising: Agencies, Cities and Spaces of Creativity"
2011 | ISBN-10: 0415567165, 1138867349 | 208 pages | PDF | 2 MB

Advertising as Multilingual Communication  eBooks & eLearning

Posted by leonardo78 at Feb. 27, 2017
Advertising as Multilingual Communication

Advertising as Multilingual Communication by H. Kelly-Holmes
Publisher: Palgrave Macmillan | 2005 | ISBN: 1403917256 | 206 pages | PDF | 0,77 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.

Advertising Cultures (Repost)  eBooks & eLearning

Posted by leonardo78 at Feb. 26, 2017
Advertising Cultures (Repost)

Advertising Cultures by Timothy deWaal Malefyt, Brian Moeran
2003 | ISBN: 1859736734 | 224 pages | PDF | 0,9 MB

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions – envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves.

Brand New China: Advertising, Media, and Commercial Culture (Repost)  eBooks & eLearning

Posted by step778 at Sept. 21, 2016
Brand New China: Advertising, Media, and Commercial Culture (Repost)

Jing Wang, "Brand New China: Advertising, Media, and Commercial Culture"
2008 | pages: 429 | ISBN: 0674026802 | PDF | 2,7 mb

Kellogg on Advertising and Media  eBooks & eLearning

Posted by Bayron at Oct. 2, 2015
Kellogg on Advertising and Media

Kellogg on Advertising and Media by Philip Kotler, Bobby J. Calder
English | 2008 | ISBN: 0470119861 | 304 pages | EPUB | 4 MB

The Art of Advertising (Repost)  eBooks & eLearning

Posted by step778 at Oct. 1, 2015
The Art of Advertising (Repost)

Mike Toth, Christopher Santry, "The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands"
2003 | pages: 86 | ISBN: 1587622319 | PDF | 1,3 mb

Advertising as Multilingual Communication  eBooks & eLearning

Posted by alt_f4 at Sept. 12, 2015
Advertising as Multilingual Communication

Advertising as Multilingual Communication by Helen Kelly-Holmes
English | Jan. 15, 2009 | ISBN: 0230217060 | 221 Pages | PDF | 1 MB

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap

Advertising Basics! (Response Books) (Repost)  eBooks & eLearning

Posted by manamba13 at Jan. 24, 2015
Advertising Basics! (Response Books) (Repost)

Advertising Basics! (Response Books) by J V Vilanilam
English | 2004 | ISBN: 0761998101 | 180 Pages | PDF | 3 MB

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising.

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society  eBooks & eLearning

Posted by tarantoga at April 23, 2014
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Arthur Asa Berger, "Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, 4th Edition"
ISBN: 1442206683, 1442206691 | 2011 | EPUB | 258 pages | 2 MB

Advertising Basics! (Repost)  eBooks & eLearning

Posted by elodar at Sept. 20, 2013
Advertising Basics! (Repost)

J Vilanilam, "Advertising Basics!"
English | 2004-03-15 | ISBN: 0761998101 | 213 pages | PDF | 2.95 mb