Jobs to Be Done: A Roadmap for Customer-Centered Innovation [Audiobook] by Stephen Wunker, Jessica Wattman, David Farber
English | November 7th, 2016 | ASIN: B01LXGIK7J | MP3@64 kbps | 4 hrs 52 mins | 134.21 MB
Narrator: Tim Andres Pabon
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet innovation is notoriously difficult. Only one in 100 new products is successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?