Donna Fenn, "Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success"
English | 2009 | ISBN: 0071601880 | 272 pages | PDF | 4,4 MB
They’re young, they’re brash, they’re smart—and they’re 77-million strong.
Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.