The Encyclopaedic Dictionary of Marketing (Response Books) by Kaleem Mohammad Khan and Mohammed Naved Khan
English | 2006-11-30 | ISBN: 0761935010 | 328 pages | PDF | 1,9 MB
In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance.