22 Keys to Sales Success: How to Make It Big in Financial Services by James M. Benson and Paul Karasik
English | 2004-04-28 | ISBN: 1576601498 | 219 pages | PDF | 1,4 mb
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.